Mazda: Organizational and personnel changes

Mazda Motor Corporation has announced the following organizational and personnel changes, effective Nov.1, 2023.

1. Organizational Changes

(1) Electrification Business

Aim

• Establish an organization to optimally tackle with electrification business as well as related product development which entail complex challenges such as the need for new technologies, new values, and new businesses amidst the rapid progress in electrification globally.
• Create new values and businesses from a customer-oriented perspective through new ideas for electric vehicles with a view beyond product or technology aspects.

Description of changes

• Newly establish Electrification Business Division (‘e-MAZDA’ in short.）
• Establish ‘Strategy & Supervision Center’, ‘Development & Monotsukuri Center’, ‘Business Center’, and ‘Business & Organization Transformation Center’ in Electrification Business Division’ to form a new structure not bound by the conventional format of organization.

(2) Brand Experience

Aim

• Based on Mazda’s brand purpose^*1, we will create and expand opportunities for customers to experience the Mazda brand globally^*2to gain empathy for the “joy of driving” set forth in ‘the 2030 Vision’ and to enhance brand value.

Description of changes

• Newly establish Brand Experience Promotion Division to consolidate all motorsports and brand experience-related functions including MAZDA SPIRIT RACING.
• In the Brand Experience Promotion Division, establish Brand Experience Business Development Department, Factory Motorsports Promotion Department, and Brand Experience Creation Department.
• Transfer some functions of Customer Service Business Development Department in the Customer Service Division to Brand Experience Business Development Department, Factory Motorsports Promotion Department, and Brand Experience Creation Department.
• Transfer some functions of Global Marketing Strategy Department in Global Sales & Marketing Division as well as some functions of Regional Product Promotion Department in Customer Service Division to Brand Experience Creation Department.

2. Personnel changes

• *1: ‘PURPOSE: Enrich life-in-motion for those we serve,’ is “Mazda’s corporate philosophy”.
• *2: Opportunities to experience the Mazda brand include activities and contents that allow people to discover the joy brought by cars.

SOURCE: Mazda