The Mercedes-Benz press conference at the 2019 IAA focused on sustainable solutions for the future of mobility, which are reflected in the products as well as in the business strategy. At the same time, Mercedes-Benz continued to position itself as a manufacturer of luxury automobiles. As an example of this sustainable luxury, the Mercedes-Benz VISION EQS show car celebrated its world premiere. The inventor of the automobile also presented 19 other vehicles to the public for the first time. An additional highlight of this year’s IAA appearance was the completely revised exhibition stand in Hall 2, which became more customer-oriented.
We are convinced that the need for individual mobility throughout the world will continue to rise. Especially for the Mercedes-Benz brand, there is a second global trend that seems set to strengthen: And that’s the demand for something special – for extraordinary products and experiences. Our job now is to redefine the Modern Luxury of Mercedes. And there can be no doubt that desirable, contemporary luxury has to be sustainable – but also sustainably fascinating,” said Ola Källenius, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, who also presented the future direction of the luxury brand – which is geared towards sustainability and e-mobility.
“First Move the World” – that is our purpose: it’s the deeper meaning of our work and consequently a trendsetter for the sustainable business strategy at Mercedes-Benz Cars. This ambition means pursuing more than the short-term. Sustainability is an essential element and, at the same time, a yardstick for corporate success. “Pioneering spirit is part of our DNA. The founders of our company became architects of a new mobility without horses. Our task today is individual mobility without emissions,” was the background explained by Ola Källenius.
These include but are not limited to the following objectives:
- A completely CO2-neutral fleet of new cars by 2039.
- More than 50% of new cars sold equipped with electric drivetrains by 2030.
- A CO2-neutral energy supply for almost all locations in Germany and CO2-neutral vehicle production in
Europe by 2022. - In the long term, the value chain should become the value cycle. The entire supply chain will be included.
- Electromobility will become the core business of Mercedes-Benz. Future vehicle architectures are being designed for electromobility from the onset and will have their own electric platform.
“For the next generation of our EQ models, we have already taken steps with our suppliers to make a proportion of battery cells using CO2-neutral production,” continued Ola Källenius. “Our customers can rest assured that they will get from Mercedes-Benz is a holistic vehicle concept that has been fully thought through in every respect.”
Please click here to view the full press release.
SOURCE: Daimler
