Mitsubishi Motors North America, the fastest-growing Asian brand in the U.S. for the second consecutive year, today reported October 2019 sales of 7,372 vehicles, down 7.9% over last October. Calendar year-to-date sales through the end of October stood at 102,943 vehicles, representing a year-over-year increase of 1.5% compared to the same period in 2018.
News & Notes
- MMNA has now surpassed 100,000 sales for three straight years and is on pace for a seventh consecutive year of annual sales growth.
- 2019 remains Mitsubishi’s best calendar year-to-date sales since 2007.
- October sales of Mirage, the most fuel-efficient non-hybrid vehicle sold in America2, were up 23.4% year-over-year, and year-to-date sales are up 10.8%, continuing to defy the industry trend away from cars to CUVs.
- Mitsubishi ranked third among the most improved brands in the YouGov BrandIndex Word of Mouth: US study, which measured 1,753 brands’ conversational presence among 18-34 year olds between September 1, 2018 and August 31, 20193.
| OCTOBER | YTD | |||
| 2019 | 2018 | 2019 | 2018 | |
| Mirage | 2135 | 1730 | 23312 | 21046 |
| Lancer4 | 0 | 0 | 0 | 3302 |
| Outlander Sport | 2203 | 2605 | 28353 | 34012 |
| Outlander | 1733 | 2152 | 32204 | 32962 |
| Outlander PHEV | 255 | 309 | 2169 | 3359 |
| Eclipse Cross | 1046 | 1206 | 16905 | 6719 |
| Total | 7372 | 8002 | 102943 | 101400 |
SOURCE: Mitsubishi Motors North America
