Following on from Asia, Audi is now expanding its flexible mobility service to include Europe: Audi on demand arrived in the UK, with locations in Manchester, Edinburgh and Glasgow. For the first time in Europe, dealers now act as the point of contact for Audi on demand customers. Audi plans to extend the concept to other locations in the UK by the end of the year.
For the first time, Audi now also offers its customers in the UK a very flexible, convenient way of accessing premium mobility. With Manchester, Edinburgh and Glasgow, customers can select their preferred Audi from a range of prestigious models at three different locations, book it online or from their smartphone and experience a digital all-inclusive offering. Cars can be reserved for between one hour and 28 days. The all-in rate includes a full service package with unlimited mileage and fully comprehensive insurance. The service is bookable for international clients at all destinations, too.
The distinctive feature of the locations in the UK is the integration into a dealership. For the first time in Europe, dealers act as the contact point for vehicle handover for Audi on demand customers. The Audi partner therefore also benefits from this new digital business area. Interested customers reserve their preferred model simply and quickly via the mobile website and collect it directly from the Audi dealer. Alternatively, they can use the concierge service to have their ordered car delivered to and picked up from locations within 30 minutes’ drive of the Audi center.
In September, two other UK locations, Newcastle and Birmingham, will be added. By the end of the year, the mobility network will be extended to other major cities including London. What’s more, Audi on demand is already available in Beijing, Hong Kong, San Francisco, Singapore,
Tokyo and Munich. With its mobility concept, the brand with the four rings is the first automaker to pursue a consistent premium strategy. Audi on demand acts as an umbrella name for the flexible services of the Ingolstadt company, creating a bridge between new car sales, used car sales and After Sales.
