Firestone is looking to shake up the mid-price tyre segment in Europe with the launch of Roadhawk, a tyre engineered for endurance and safety.
Roadhawk targets mainstream motorists who drive all types of journeys – urban, highway, commute, school run, shopping – on a daily basis. These drivers want a tyre that gives them long-lasting performance in road conditions where wet weather, heavy traffic, sudden braking and motorway speed are all part of the daily mix. In short, a tyre they can always count on.
Jake Rønsholt, Managing Director, Consumer Business Unit, Bridgestone Europe explains: “Firestone has been producing quality tyres for more than 100 years; we understand what tyres have to go through and we listen to what drivers want. This new Roadhawk is designed to give everyday drivers a high level of safety and endurance, whatever the conditions.”
Best-in-class wet grip
The cornerstone of Roadhawk performance is the tread pattern, designed by Firestone to provide the highest possible level of wet control. The tyre achieves the top “A” EU-label grade for wet grip: best-in-class performance. This even beats many brands in the premium-price tyre segment.
Construction of the new tyre features a lightweight carcass tuned for low rolling resistance, which helps reduce fuel consumption. A special compound ensures long-lasting tread, comfort and safety over the tyre’s entire life span, which is pretty unique.
Roadhawk will be offered in a wide line-up covering 15” to 19” rim sizes, tracking the OE trend towards larger rims on family cars and touring models.
Drivers across Europe will be able to buy Firestone Roadhawk from their local tyre dealer from January 2017.
