On July 23, a grand new model launch ceremony was staged in Montevideo, capital of Uruguay known as a “city of roses”. Chery Fulwin FL was launched at beautiful Hotel Cottage. The event attracted over ten local mainstream media outlets including El Pais. The vice minister of economics and finance of Uruguay and the secretary of the commercial counselor’s office of the Chinese Embassy in Uruguay were present.
Since its entry into Uruguay two years ago, Fulwin has earned wide acclaim from local consumers, thus becoming one of the most popular Chinese models in Uruguay. Fulwin FL launched this time not only inherits Fulwin’s utility and environmental friendliness, but also is longer and improves significantly in exterior, interior and humanized configuration so as to further enhance Fulwin’s competitiveness in its segment. After experiencing Fulwin FL, many journalists spoke highly of the new model’s market prospect.
It has been eight years since Chery entered Uruguay. Chery series such as Fulwin and Tiggo were launched and achieved brilliant results in Uruguay. In the first quarter of this year, Chery’s share in Uruguay exceeded 6 percent, ranking 6th among all 56 auto brands. This made Chery China’s No. 1 auto brand in Uruguay.
According to Daniel Darracq, sales director of Chery’s distributor in Uruguay, Uruguay is one of the major market of Chery in Latin America. The launch of Fulwin FL will further consolidate Chery’s local market position and enrich Chery’s local product lineup. In the future, Chery will launch more models in Uruguay to keep delivering the best products and services to local consumers.
