Nissan continues to redefine the traditional market segments in Morocco with the launch of the all-new, fifth generation Micra hatchback.
Micra is one of Nissan’s most famous and long-standing nameplates worldwide following the launch of the first generation model in 1982. Since then each update has been refining the “Micra formula” to create a version unlike any that have gone before.
When order books open in Morocco next month, Micra will be the seventh all-new model to be introduced to the market by Nissan in the last three years following recent launches of the Navara Pickup, Note and the entire crossover range: Qashqai, Juke and X-Trail.
“Demand within the Moroccan car market is at record levels and is a crucial part of our wider African strategy,” said Isao Sekiguchi, Managing Director for Nissan North Africa. “We have pledged to offer our customers the very best and ‘in-demand’ models from our global lineup, and the new Gen5 Micra is a continuation of this commitment. Micra will further strengthen what is already one of the freshest lineups in the country and reset customer expectations within the all-important core B-segment.”
Nissan’s product-led strategy in Morocco continues to grow the business with market share doubling in the 2015 Financial Year, and FY2016 sales volume achieving a 25% increase year-on-year.
Micra, built at Alliance partner Renault’s Flins plant in France, has been designed to compete within the European B-segment – widely regarded as the toughest in the world. It will offer Moroccan customers a raft of features and technology more usually found in larger, premium models.
This is combined with sleek and dynamic exterior styling, interior spaciousness and comfort as well as engaging and efficient on-road performance.
View the full press release here.
