With its style, new engines and innovative technology, the new Avensis aims to make life easy for its customers. Regardless of version or grade, it is designed to be a prestigious, trustworthy, safe and comfortable companion.
Designed, engineered and built in Europe, more than 1,711,800 Avensis cars spanning three generations have appeared on European roads since its launch at the end of 1997.
Quality, Durability and Reliability has always been one of the Avensis’ strongest suits. The current model is consistently highly rated in the D-segment for QDR, and in 2014 received the highest score in Germany’s J.D.Power Vehicle Ownership Satisfaction Survey.
Though the Avensis has traditionally appealed to both private buyers and the fleet market, it is the latter, with a 75% share of total D-segment sales, which represents easily the largest sales base.
Responding, then, to both private buyers’ demands for greater prestige, luxury and elegance and user-choosers’ desires for increased sportiness, dynamism and chic, the new, 2015 Avensis has been designed to offer all its customers significant improvements in five key areas:
Styling – a new, more elegant, prestigious and dynamic exterior design with LED lamp technology.
Sensory Quality and Comfort – an all-new, more elegant and refined interior design prioritising significantly improved sensory quality, comfort, trim, finishes and colour schemes, and NVH.
Safety – a comprehensive upgrading of safety systems designed to achieve a 5-Star Euro NCAP rating. A focus on active safety technology introduces the new Toyota Safety Sense system, fitted as standard across the model range.
Equipment and Value for Money – a new, more clearly differentiated grade structure with class-leading standard equipment levels and advanced technology such as the Toyota Touch 2 system and an 8” multimedia screen.
Driving Pleasure and Running Costs – two new diesel engines, lower CO2 emissions across the entire range, larger service intervals and lower service costs, and chassis and steering refinements for improved ride and handling.
Toyota anticipates that these comprehensive enhancements will not only promote greater loyalty within the model’s existing customer base, but also appeal to new customers who are attracted by the generous offer that the new Avensis represents.
