Nissan’s newest Retail Environment Design Initiative (NREDI 2.0) was introduced today at the grand opening celebration of Nalley Nissan of Atlanta, an Asbury Automotive Group, Inc. (NYSE: ABG) dealership. The NREDI 2.0-outfitted dealership is visually and technically updated in all areas, from sales, to service to finance, to meet consumer expectations for retail facilities.
“We rethought the Nissan dealership environment to complement the design, technology and drive experience that make our vehicles stand out,” said Jose Muñoz, executive vice president of Nissan Motor Co., Ltd and chairman, Nissan North America. “Asbury Automotive Group’s investment in the new Nalley Nissan of Atlanta will help Nissan build on its success in this market, which is consistently among our top 10 markets for U.S. sales.”
The top selling Nissan models in the Atlanta market include the Altima, Sentra and the recently unveiled 2017 Rogue. The new Rogue is the latest addition to Nissan’s “Year of the Truck,” joining Armada, Pathfinder and the TITAN family of pickups.
“The dealership is on pace to more than double vehicle sales in its first month of operation,” said Craig Monaghan, president and CEO of Asbury Automotive. “Nalley Nissan of Atlanta is a significant investment for Asbury due to its scope, importance and uniqueness. This new facility offers both new- and used-car inventory, an exceptional service department and a sleek, modern, comfortable design that will enhance the time that our customers spend in the store.”
Nissan’s NREDI 2.0 features visual transparency and openness, exclusive delivery areas, a large, glassed-view to the service area, a customer lounge set up as part of the showroom with the addition of a quiet lounge, and an increased use of digital elements including service and sales screens, configurator touch screen tablets and digital wheel stands.
“We are excited to expand and strengthen our presence in the Atlanta community,” said George Karolis, SVP, Corporate Development and Real Estate, Asbury Automotive Group. “The openness, customer-comfort and transparency designed into this store offers our customers a first-class experience whether they are purchasing or servicing a vehicle.”
Nalley Nissan of Atlanta is the largest Nissan store in the Atlanta area located in one of the highest-traffic corridors in the Atlanta metro area with approximately 250,000 cars driving by daily.
It features a five-story car-display tower in a high-visibility area off Interstate 285, near I-85. The Nissan dealership is nearly 72,000-square-feet, providing over 800 parking spaces, 51 service bays and 10 electric vehicle charging stations.
