Sustainability is one of the core principles in the corporate strategy of Daimler AG, and also a measure of Daimler’s commercial success. The commitment not only relates to the products, but to the entire value creation process. This is why the company is committed to aspects such as the sustainability of supply chains, environmental protection in the plants or the responsible handling of data. A core element for Daimler is and remains the “road to zero-emission driving” and linked to this is the systematic electrification of the entire vehicle fleet.
“Our clear goal is to sustainably lower the emissions of every Mercedes-Benz Cars vehicle. One concrete measure is the gradual electrification of the entire portfolio”, said Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. “With this, we will continue to offer our customers attractive and individual mobility services in the future and thus significantly increase the share of electric vehicles in our total sales over the next few years.”
To this end, the company pursues a three-pillared powertrain strategy at present: It focuses on the combination of high-efficiency high-tech combustion engines, numerous hybrid models and electric powertrains with battery or fuel cell. The objective: building vehicles that are attractive to customers and simultaneously meet the ambitious sustainability targets required by law.
One challenge is the emissions legislation which is different around the world and entails different test methods. A current example from the European Union: the new WLTP test method (Worldwide Harmonised Light Vehicle Test Procedure).
The WLTP test method has barely been introduced, but there are already updates at the beginning of 2019. Among other things, the measuring method for emissions that result from fuel evaporation from the tanks (EVAP) is now much stricter. And in December 2018, the European Union once again tightened the CO2limits: Car emissions are to be reduced by a further 37.5 percent from 2021 to 2030.
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SOURCE: Daimler
