DS Automobiles is launching its exclusive ONLY YOU, the DS Experience – a collection of services uniquely combined under one identity and combining a suite of customer experience services and benefits. The portfolio of services was built to delight customers, based on a thorough study of their expectations and influenced by luxury brands specialising in travel and lifestyle demands.
DS Automobiles is progressively introducing an all-new range of exceptional vehicles and in parallel a dedicated network of new DS Stores and DS Salons. A new generation of all-new products, started with the launch of DS 7 CROSSBACK, will be followed every year with a brand-new model. In 2018, the DS network is expanding to around 50 new DS outlets in the UK and some 370 worldwide, with these numbers increasing further in 2019.
A strategic aim for DS is to provide a unique customer experience and a key aspect of this is ONLY YOU, which offers DS customers the chance to have at their convenience a portfolio of DS services, like their new car being delivered to home, having it collected and returned for servicing and much more besides.
ONLY YOU includes an extensive portfolio of services for all DS customers:
- DS at your Service – anytime support
- MyDS App – for connected services and access to ONLY YOU services and benefits
- DS Assistance – anytime roadside assistance
- DS Delivery Valet – delivery of your purchased DS car to your chosen location
- DS Service Valet – local collection / delivery of your DS for maintenance requirements
- DS Club Privilège – loyalty club for all DS owners to enjoy exclusive events & privileges
- DS Rent – for the hire of a chosen DS car
ONLY YOU, THE DS CUSTOMER EXPERIENCE: A PORTFOLIO OF PREMIUM SERVICES
One of its clear aims as the DS brand expands with a new generation of all-new products, starting with DS 7 CROSSBACK, is to ensure owners have a unique customer experience. ONLY YOU extends their choices beyond conventional services, to ensure that DS is there for them and their particular requirements. This aims to prioritise the customer demands and build on the brand’s reputation for outstanding customer service, while at the same time introducing new levels of personalisation to DS customers, offering first-class levels of customer service to a new audience while offering all DS owners opportunities for money-can’t-buy experiences.
ONLY YOU revolves around the brand’s core commitment to its customers:
- DS customers have the choice to go to DS or to ask DS to come to them
- DS concierge is always available to answer and address car-related requests
- DS guarantees customer mobility
- DS grants privileges for its customers
- DS rewards customer loyalty with additional exclusive benefits
With an expanding DS network, a much wider choice of services now becomes available.
MYDS APP
The Smartphone app (for Android or Apple devices) provides a number of car-related information to DS owners. Designed to allow customers to connect with their DS car and take control of their journey information, so that the MyDS mobile app acts as a key point of entry into the brand’s universe:
- Making life easier for users by recording the precise location of their DS if they can’t find it in a car park
- Ensuring transparency by monitoring journey details and fuel consumption data (good for logging expenses)
- Mapping the last stretch of the journey from the DS parking spot ‘on foot’ to the user’s final destination
MyDS also offers other useful functions and services to save customers time, including:
- Geographical location of a nearest / local DS Store or DS Salon car dealership
- Direct access to DS AT YOUR SERVICE for any questions customers may have
- Direct access to DS ASSISTANCE in case of need
- On-board documentation for their specific DS, showing vehicle VIN, colour and specification
- Find and categorise journeys (for business or leisure, or personalised as required)
- Scan MyDS App function (for a time-saving, online vehicle functionality manual)
DS AT YOUR SERVICE
To establish a more intimate relationship between the brand and its customers or prospects, DS Automobiles has set up a multi-channel gateway to respond to customer questions and offer a seamless interactive service. This can be accessed via the dedicated hotline or online portal. All customers have to do is call 0800 877 8455 to speak to a telephone advisor. Alternatively, they can visit the website: http://dsautomobiles.co.uk/contact-us to access the online chat feature or look for instant answers using a search engine for frequently asked questions.
DS ASSISTANCE
DS also provides its customers with 24/7 roadside assistance. Whether DS customers have had an accident, a puncture, lost their keys, or other similar incidents, DS Assistance is the brand’s free support service in the UK.
Breakdown assistance and recovery includes:
- Accident support
- Assistance with non-vehicle related faults (for example – a flat tyre)
- Courtesy car loan
- Onward travel cover
Round the clock support – customers can call 00800 2424 0707. DS Assistance will do the rest
The support team will put the customer in contact with a service engineer. The customer’s vehicle will be repaired or taken, at no charge to the nearest approved DS workshop.
DS DELIVERY VALET
DS has launched a bespoke home delivery service, which first happens in the UK. When the order for a new car is placed, there is the paid-option to have it delivered right to the customer’s home, place of work or chosen location. The new car will be prepared centrally and delivered in a special ONLY YOU DS Transporter on an agreed date and time to the chosen location. There they will also be met by the DS Expert Advisor, who will hand over the car and keys, explain the vehicle features and officiate with any necessary paperwork in order to complete the sale and handover. By offering a premium experience, directly to the customer, DS demonstrates once again that a bespoke service is a highly valued option. Pre-owned DS car purchases can also benefit from DS Delivery Valet to the customer’s chosen location.
DS SERVICE VALET
DS has launched DS SERVICE VALET to take the burden out of taking the car to be serviced by offering a fully integrated collection and delivery service, as part of the vehicle maintenance programme, when most convenient to the customer, possibly while at work or when the car is not in use.
DS CLUB PRIVILÈGE
DS has created DS CLUB PRIVILÈGE as a token of recognition for its loyal customers. Special events and private concerts, exhibition openings, cookery classes with Michelin-starred chefs or even a masterclass with leading French craftsmen are being envisaged – all available exclusively to DS owners and members of DS CLUB PRIVILÈGE.
There are six themed-categories that will become viewable on the MyDS APP and be regularly updated:
CORE PRIVILEGES GOURMET
CORE PRIVILEGES TRAVEL
CORE PRIVILEGES LEISURE
CORE PRIVILEGES SHOPPING
REGIONAL MONTHLY PRIVILEGES
DS EVENTS
There are many choices now available to all DS owners and include discounted-privileges, special-access events and by introduction benefits and priority reservations.
DS RENT (available from the Autumn 2018)
With the launch of its on-demand DS rental service, the brand has now made it possible to hire a DS for a few days or even a few hours. Whether it is for a one-off event, a last-minute trip or a weekend away, DS RENT allows customers to enjoy the full collection of DS models, at their convenience, subject to availability. DS RENT also guarantees that DS customers can benefit from a DS mobility solution while their own vehicle is being repaired or serviced at a DS approved workshop.
The ONLY YOU exclusive collection of services is launched in the UK to showcase the brand’s promise to offer its customers a premium experience that doesn’t end with the purchase of their car. The ONLY YOU collection extends to encompass the full ownership experience catering to its customers’ needs and offers unique, luxury services to make their life easier.
Commenting on ONLY YOU, the DS Experience, Mark Blundell, DS Automobiles UK Marketing Director said: “From the outset we have ambitions to attract customers to our forthcoming exceptional products through a quickly expanding new and dedicated to DS network, but crucially with a unique customer experience. Some of our competitors offer some of these features, but none encompassing them all, with this level of engagement and none with the spectrum of appeal that we envisage. Our DS customers will enjoy great features and facilities than is the norm, such is our ambition for being avant-garde and a premium brand with enhanced customer services.”
For more information on DS Automobiles, visit the DS Website www.dsautomobiles.co.uk
ABOUT DS AUTOMOBILES
A French brand born in Paris, DS was founded on 1 June 2014. Its ambition is to embody French luxury know-how in the Automotive industry. Driven by its outstanding heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.
Designed for customers looking for a means to express themselves as individuals, the DS Collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5 and DS 7 CROSSBACK. The models in the DS range stand apart through their avant-garde design, refinement and attention to detail, advanced technology and dynamic serenity.
DS 7 CROSSBACK, the SUV featuring Parisian-style innovation and savoir-faire, ushers in the second generation of DS models. Committed to high-performance hybrid and electric cars, the Brand will launch the DS 7 CROSSBACK E-TENSE 4×4, the hybrid powertrain by DS, in 2019.
DS 7 CROSSBACKis available from a dedicated network, in DS Stores and DS Salons. DS also has a flagship store, DS WORLD PARIS, 33 rue François 1er in Paris, France.
DS represents a brand experience that goes beyond the products to include ONLY YOU, a collection of exclusive services.
