With SelliWay, a module integrated with the used vehicle bee2link expert tool, Stellantis Owned Retail has a solution that enables 100% of the sale of Used Vehicles online, from vehicle trade-in to e-payment and delivery.
This model meets the expectations of used vehicle customers in terms of speed, fluidity and transparency.
A 100% digital and personalized Used Vehicle customer journey
The SelliWay interface allows remote transactions: 100% online and fully personalized.
From the first contact made with the online sales agent, the customer is guided step –by-step through all key stages of the purchase process: appraisal and online rating in case of a vehicle trade-in, real-time presentation of the used vehicle in the Spoticar national stock matched to the customer’s choice, visualization of the chosen vehicle, online offer and secure payment.
At the end, the customer journey the client is free to choose to be assisted or not in online sales process.
The addition of video, live chat and e-Signature make the journey simple and convenient for the end user.
Proof of concept made in Belgium
A proof of concept was carried out at the Stellantis Owned Retail subsidiary in Belgium from December 2020 to April 2021, allowing experimentation of the tool in a real life test environment.
During the proof of concept, 10% of total sales were made through this channel, without the need of a physical customer presence.
European deployment
The rollout of the used vehicle e-commerce solution via the SELLIWAY tool will be carried out on all the Stellantis Owned Retail Group European subsidiaries.
In 2021, the system will be fully launched in Belgium, Spain, France, Italy and Portugal. In 2022, Germany, Austria and Poland will follow.
On the development of online sales, Charles Clausse, Stellantis UV Director Owned Retail said: “The adoption of SELLIWAY marks an important step in our strategy to develop the used vehicle e-commerce. In addition to the traditional dealership customer journey which will continue to remain highly attractive, this new solution illustrates our desire to offer our customers an online purchase experience that is as simple and complete, as it is interactive and user-friendly”.
SOURCE: Stellantis
