Strong Impreza sales help propel Subaru to record April

Subaru of America, Inc. today reported 52,368 vehicle sales for April 2017, a 4 percent increase over April 2016, and the best April in the history of the company. The automaker also reported year-to-date sales of 196,618 vehicles, a 7.6 percent gain over the same period in 2016.

April marked the 38th consecutive month of 40,000+ vehicle sales for the company. Outback, Forester and Impreza sales were notably strong as each model achieved its best April ever. Impreza sales for April 2017 increased 66.2 percent over the same month in 2016 and marked the second time that Impreza has topped 8,000 units in a month.

“With positive press reaction to the all-new Impreza and upcoming Crosstrek models, we expect even stronger demand as we enter the summer months,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “2017 looks set to be our tenth year of consecutive sales growth, with more new product to come.”

“Despite a more competitive market, we’re proud of our retailer’s ability to increase sales volume and market share,” said Jeff Walters, senior vice president of sales. “We are well positioned for continued success with our crossover models, as well as record sales volume from the all-new Impreza.”

Earlier in April, Subaru of America once again won in three major categories of the Kelley Blue Book 2017 Brand Image Awards including Best Overall Brand, Most Trusted Brand and Best Performance Brand. This marks the second consecutive year Subaru has been awarded all three top honors; the second straight year Subaru has won Best Overall Brand and the third consecutive win for Most Trusted Brand and Best Performance Brand. Also in April, the 2017 Impreza made the Wards 10 Best Interiors list for interior design and styling, as well as for its easy-to-use multimedia system.