India’s First 1.2 Litre MPFi Turbocharged Petrol Engine
To Power New Tata Motors Cars – Zest and Bolt
- Launches world-class Revotron Labs in 15 cities for consumers to experience the ‘Engine of the Future’
- Will showcase India’s first 1.2Litre MPFi Turbochargedpetrol engineinnovatively through high-tech Revotron Holograms across 75 dealerships
- Engages auto-enthusiasts with an exciting game, the Revotron Challenge – an unique game which brings live theengine’s multi-drive modes – Sport, Eco and City
- Will extend the campaign on digitalplatform with Revotron Micrositeand #RevUpTheRevotron Twitter Activation
Tata Motors today launched an innovative, nation-wide campaign to showcase its new, best-in-class Revotron engine as a prelude to the launch of its new cars Zest and Bolt. With many segment-leading features in the engine, the campaign seeks toengage with its customers and create brand awareness for India’s first 1.2 Litre MPFi Turbocharged petrol engine, the Revotron 1.2T. The company today commenced it’s national campaign with the unveiling ofthe first Revotron Lab in Delhi at the Ambiance Mall. The Lab was launched by the ace racer, Mr. NarainKartikeyan, with Mr. Ranjit Yadav, President, Passenger Vehicles, Tata Motors and Mr. Girish Wagh, Senior Vice President, Programme Planning and Project Management, Tata Motors. The Revotron Labs will be mobile andwill cover 15 cities inone month.
