At the Consumer Electronics Show (CES) 2020 – taking place in Las Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future. The premium carmaker’s presence at CES 2020 can be summed up by the hashtag #ChangeYourPerception. At its heart is the company’s firm conviction that a change in perspective is essential in order to not only understand the requirements of future mobility but also address them. The BMW Group stand at this year’s CES showcases this new angle of thought, while close-up experiences and practical demonstrations anchor it in reality for the show’s visitors from all over the world.
One of the highlights of CES 2020 is the BMW i Interaction EASE at the BMW Group stand, which offers a glimpse into a future where autonomous driving has become commonplace. The concept car has deliberately been given an abstract exterior appearance in order to focus attention purely on the interior. Not only is the cabin meant to give passengers the feeling of having already arrived at their destination while still en route, it also underscores the potential of intuitive, almost human-like interaction between passenger and vehicle.
The headline feature here is the innovative gaze detection system in the BMW i Interaction EASE. The vehicle’s artificial intelligence detects when a passenger fixes their gaze on an object outside the car and offers them relevant information on it or other ways to interact with it. A second highlight of the CES reveals how close the BMW Group is to turning such visions of the future into reality. Three BMW X7 models have been fitted with the luxurious ZeroG Lounger, which will be ready for series production vehicles in just a few years in a similar form.
The ZeroG Lounger presents a brand new way of relaxing while out on the road. The occupant can tilt the seat back by up to 60 degrees while still being able to enjoy the usual creature comforts and without any compromises in terms of safety or protection in an accident.
The third highlight on display at the show is the BMW i3 Urban Suite, which is designed to offer a mobility experience tailored precisely to the passenger’s needs. To this end, series production BMW i3 cars underwent a complete transformation – with only the driver’s seat and the dashboard left untouched – to recreate the ambience of a boutique hotel, while paying particular attention to sustainability. 20 examples of the BMW i3 Urban Suite, which can be summoned using an app, are in action on the streets of Las Vegas. The interior of the car welcomes passengers with a laid-back ambience. This is partly down to the lounge chairs, which offer generous legroom and feature a special Sound Zone allowing passengers to shut out all noise from the outside world.
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SOURCE: BMW Group
