The BMW Vision iNEXT provides an insight into the future of personal mobility. The latest Vision Vehicle from the BMW Group symbolises the dawn of a new era in driving pleasure – and is celebrating its world premiere at the Los Angeles Auto Show.
Far more than a vehicle alone, the BMW Vision iNEXT represents a building block for the future of the BMW Group, encompassing technology, design and new ways of thinking that are set to filter through across the company and its brands. This is the first time all of the BMW Group’s strategic innovation fields – Autonomous driving, Connectivity, Electrification and Services (ACES) – have been incorporated into a single vehicle, while its design lends them visual expression (D+ACES) and offers a look ahead to the future face of driving pleasure.
Human-centred design
Mobility is an intrinsic part of our lives, our experiences, our sensory beings. It is, in short, a basic human requirement. Consequently, deliberations about the future of mobility revolve more than ever around people, our emotions and our mobility needs and preferences. The possibilities offered by autonomous driving, electrification and ever-greater connectivity will in future open the door to completely new experiences and ways of shaping a journey by car. At the same time, they also promise to change our desires and lifestyle habits.
A boutique ambience on wheels
Drivers will have ever greater freedom to decide how they wish to use the time spent travelling in a car. The design of the vehicle’s interior will become increasingly important, with the feel-good factor playing a more prominent role. The all-electric BMW Vision iNEXT has therefore been created as a mobile space that offers real quality of life and addresses the need for a new “favourite space” in which we can be ourselves and relax. The resultant design exudes emotional appeal and conveys a positive sensation when entering the vehicle.
The geometry of the iNEXT cabin is composed of just a few, clean-cut lines, placing the focus on materials and colours. A mix of cloth and wood creates the kind of sophisticated feel associated with furniture design, helping to give the interior its special “boutique” character. The inside of the car is awash with warm, welcoming colours, such as the nude shade Purus Rosé, Brown and Beige, while the shimmering metallic Mystic Bronze accentuates their effect. The rear compartment is dominated by the petrol-coloured Enlighted Cloudburst cloth upholstery with its intricate Jacquard weave, which runs asymmetrically across the seat area and extends into the side panelling and parcel shelf.
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SOURCE: BMW Group
