How consumer demand is driving increased vehicle functionality.
As mobility solutions providers, we spend a lot of time talking about the safe, green, and connected megatrends. Why? Because consumers are talking about them. They want the same things we do: to make the driving experience less dangerous, less environmentally impactful and a lot more connected.
Today, consumers want safety features like AEB and adaptive cruise control. Tomorrow they’ll be clamoring for more advanced safety functionality like highway and traffic jam assist. Today, they want hybrids which give them improved fuel economy, with the universal access of internal combustion. Tomorrow they’ll want fully electric options that are clean, quiet and responsive. And while consumers are already benefitting from embedded connectivity that delivers content-rich apps right to their car, tomorrow they’ll settle for nothing less than a car and user experience that is a fully integrated part of the Internet of Things.
Meeting these demands requires a lot more than good intentions. As vehicles quickly transform into software-defined platforms, two major changes will transform the auto industry, one that consumers will notice, the other that will happen behind the scenes.
The change that consumers will surely notice will be around the applications. There will soon be a lot more in-vehicle applications for them to choose from – some which will be central to the vehicles functionality, and others which will be more about consumer preference – and every one of them will be updated far more frequently than they are today. But underneath all those applications, there will be a tectonic shift in how vehicle architectures are designed. While this change will be invisible to consumers, it forever alters the playing field for automakers.
As part of Aptiv’s ongoing philosophy of Sustainable by Design, we are playing a major role in enabling targeted application innovations consumers see and demand, as well as the “invisible,” but radical shift in vehicle architecture that enables them. It’s all made possible by our unique combination of advanced software capabilities, domain expertise and a holistic perspective on vehicle architecture.
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SOURCE: Aptiv
