TIER, the UK’s largest micro-mobility company, has partnered with the UK’s leading personalised journey information provider, Zipabout, bringing its ‘last mile’ journey option to millions of people in London and York.
The partnership means that anyone opted in to receive journey information from Zipabout’s rail clients, including National Rail Enquiries, c2c, EMR and LNER, can now be directed to TIER e-scooters and e-bikes for the final leg of their journey – giving them a convenient, sustainable option for the so-called ‘last mile’ of a trip.
The partnership will see TIER integrated into the wider London and York public transport networks on the app, with e-scooters and e-bikes appearing alongside other transport modes such as bus, taxi and walking routes. As an added incentive to select a sustainable mode of last mile transport through TIER, passengers arriving at relevant stations will also receive a voucher offering them 25% off their first five TIER e-scooter and e-bike journeys.
The integration will further support TIER’s ambition to cut carbon emissions in cities by encouraging sustainable transport choices and reducing reliance on cars. TIER is the UK’s largest micro-mobility operator and is active in more than 180 cities around the world including London, Paris, and Berlin. Zipabout shares its mission to encourage sustainable travel, and its global-leading work integrating micro-mobility options into the public transport network will help improve air quality in cities.
Georgia Yexley, TIER’s General Manager of UK & Ireland said: “We want to give as many people as possible the choice of environmentally friendly transport when moving around London and York; this partnership will do just that in offering sustainable last mile travel.
“Even the smallest changes to travel habits can make a significant impact – integrating e-scooters into journey planning services, alongside our voucher incentive, will encourage the behavioural change we need towards sustainable travel. By replacing more short car journeys with TIER’s carbon neutral e-scooters and e-bikes, both London and York will benefit from reduced inner-city congestion and improved air quality, helping to create healthier, greener communities and reach Net Zero goals.”
Alex Froom, Zipabout’s CEO, said: “We see this partnership as an incredibly important step to getting people back on public transport after the pressures of the last two years. We’re putting real-time journey information at their fingertips which will help them travel with confidence and make the sustainable last mile choice.
SOURCE: TIER Mobility
