On October 11, 2017, in Hotel Enjoy in La Serena, Chery held press conference for the launch of TIGGO 7 in Chile. As the famous city of culture heritages in Chile, La Serena has abundant historical foundation and cultural scenery, thus gaining the fame of Second Ancient Capital in the country. By holding the press conference in the city, Chery not only conformed to the exceptional philosophy of aesthetic design of TIGGO 7, but also helped the participants make a most unforgettable journey. Vice President HE Xiaoqing of Chery, President PAN Yanlong of Chery International, General Manager Mr. Hugo Castro of Chery & SK.Berge in Chile and his team, as well as journalists from nearly 100 mainstream media in Chile attended the event.
At the press conference, the venue was lit by the warm-yellow light, which highlighted the TIGGO 7 arranged in rows. Seeming to staying in the dream, participants walked slowly to appreciate these models. Everything was natural and at ease. They enjoyed the high-end and quality visual appreciation. The attention of journalists and participants was attracted by the stylish and dynamic appearance of TIGGO 7, who gave great praise for the model.
President PAN Yanlong of Chery International said at the press conference that TIGGO 7 integrates many advanced techs in the world, representing the highest level of Chery’s competency in auto manufacturing. With its dynamic appearance, exceptional control and excellent quality, TIGGO 7 will provide better driving/riding experience for Chile consumers, thus realizing great leap of the brand in Chile.
General Manager Mr. Hugo of SK.Berge & Chery in Chile also explained in detail the appearance, trimmings, power, configurations and control of TIGGO 7 to give participants deeper understanding of the model. The model adopts the H.D.S. water flow body and perfect proportion, thus generating the most futuristic aesthetic vision. The light-luxurious trimmings provide the luxury quality. In terms of power, TIGGO 7 is equipped with robust power combo and super sporty chassis. It needs only 10.9S to accelerate to 100km, bringing the most dynamic and exciting feeling to drivers and passengers. It is equipped with 0.92-m2 full-screen sunroof and 360-degree video system. The perfect blending of techs and human demands provide consumers with comfortable and convenient life of vehicle.
TIGGO 7 is the representative SUV model among Chery 2.0 products. Since put into market in China and Iran, the model has been quite popular among young consumers because of its young and stylish appearance design, and the exceptional power and control. With its extraordinary performance, TIGGO 7 became the designated service vehicle in the 2017 BRICS National Summit.
Out of confidence in its own product force, Chery organized the test driving and riding in La Serena. Local authoritarian media and sales people of Chery’s general agent in Chile experienced the exceptional power and dynamics of TIGGO 7, making in-depth analysis of TIGGO 7 from the professional perspective. In the future, Chery will continue to organize more test driving activities for TIGGO 7. While bringing profound product experience for consumers, it will improve influence and appeal of the brand and products in the local market.
At the same time, 2017 marks the 10th anniversary of Chery’s presence in Chile market. At present, Chery has sold more than 50,000 units in Chile market, whose market share has exceeded 2%. Chile has stable political environment, free and developed economic environment, and great potential of automobile market. It is the core strategic market of Chery in Central-Southern America. After years of hard work, Chery has become the recognized middle and high-end automobile brand among Chile consumers. Its car product ARRIZO and SUV product TIGGO are highly recognized by the market, becoming a most-known product of high cost effectiveness in Chile. At the same time, Chery also sponsored Club Deportivo Universidad Católica. By combining with the sport spirit, it keeps conveying the hard-working corporate spirit, so as to deepen the brand influence in Chile.
TIGGO 7 will definitely enrich Chery’s SUV product line in Chile market. Working together with exiting models, it will provide more fashionable and dynamic choice for local consumers. Besides, launch of the model in Chile is the third stop of TIGGO 7’s global launch plan. In the future, TIGGO 7 will be launched in Egypt, Middle East and other markets, bringing more consumers with the futuristic and dynamic experience of vehicle use.
