Regardless of its target industry, every product or service shares a common goal: it must work for customers. Failure to build a seamless and enjoyable user experience (UX) will inevitably see products, and likely companies, fail.
In today’s automotive industry, the UX is experiencing profound change as a flurry of innovative technologies emerge. Players must consider a range of factors such as how increased connectivity is reshaping the in-vehicle experience, how shared mobility can be personalised to specific tastes and needs, and how the electric vehicle charging experience can be streamlined. All will be aided through the use of software and technology.
Implementing successful products is likely to require external help, with the technology giants and smartphone sector two vital sets of collaborators. But their presence offers additional dilemmas, particularly around how much automakers will be willing to allow these new stakeholders into a domain they’ve dominated for decades. In many cases, however, they will simply have no choice and, considering growing consumer expectations around connectivity, would do well to remember an old adage: the customer is always right.
- New UX expectations are shifting automotive’s focus
- Tech giants eager to work with automakers on UX
- Will the car serve as a payment portal for subscription services?
- Technology to spur future automotive design innovation
- Smartphone tech will underpin in-vehicle UX development
- Software will make shared cars feel familiar
- New software and technology could make seamless EV charging a reality
'Special report: UX and the future of mobility' presents insight from:
- Accenture
- BMW
- CarExpert.com
- Continental
- Edenspiekermann
- Elektrobit
- Epic Games
- EVE
- Qualcomm
- Renault Software Labs
- The Qt Company
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